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    NEW Amazon INSERT CARD that also BOOSTS RANK + REVIEWS

    February 24, 2019

February 24, 2019

NEW Amazon INSERT CARD that also BOOSTS RANK + REVIEWS

Insert cards are printed marketing materials that you, as a seller, can include in your product before you ship them to your buyers. This is a very effective way to do marketing as most of the people buying your product will see that card and at the very least, scan through it.

The insert card I am holding right now has a clever idea hidden within its second page:

This is genius because this could help you with ranking. Even if these cards give you return customers of around 3 to 4 per 100 buyers those will come a long way in the long term.

My Opinions on This

A lot of the stuff we’re doing is on the grey. But you have to consider if the risk is worth potentially breaking Amazon’s terms of service. I don’t see anything wrong with the example I’ve shown above but right now I’m being very careful with stuff like this. In my view, customers are more sensitive to being spammed with emails than getting those occasional insert cards for their purchases. It may be old fashioned, but it can prove to be a creative solution to improving your organic ranking if done correctly.

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